BYD Ti 7
The box from the future. A boxy SUV that does everything, and a spaceship you can actually afford.
REC
Client
BYD · Al Futtaim Motors
Deliverable
Launch reel
Format
9:16 + cutdowns
Date
March 2026
A boxy SUV that does everything, and a spaceship you can actually afford.
The brief was a launch. The trap was a feature dump. So we did the opposite: open on the shape, tease the price early, then spend the rest of the reel making you want it.
Specs ride as tracked dynamic text on the car. Feelings get spoken, numbers get shown, and the price lands as the gut-punch at the end.
Wide profile · car in sharp light · 16:9
Detail · interior · 4:5
Tracked text plate · 4:5
Specs are shown. Feelings are spoken.
Next · McLaren · 16:9
Next project
McLaren
Abu Dhabi, let loose