Selected work
The work.
Cars, tech and the people behind them. A few of the films and campaigns we've made for brands who wanted more than a feature list.
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BYD Ti 7
The box from the future01Ti 7 · Launch reel
9:16 + cutdowns9:16 + cutdowns
0:000:00
02Sealion 7
16:916:9
0:000:00
03Brand reel
16:916:9
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3 reels for BYD Ti 7
Client
BYD · Al Futtaim Motors
Category
Automotive
Deliverable
Launch reel
Date
March 2026
A boxy SUV that does everything, and a spaceship you can actually afford.
The brief was a launch. The trap was a feature dump. So we did the opposite: open on the shape, tease the price early, then spend the rest of the reel making you want it.
Specs ride as tracked dynamic text on the car. Feelings get spoken, numbers get shown, and the price lands as the gut-punch at the end.